4. Media ownership
I work for one of Australia’s biggest retail giants; Target, and
on numerous occasions I have had customers coming to me and complaining about
the items of clothing we stock for children. Oh the joys of being a supervisor.
The issues these customers have with the clothing are the fact that they are
very revealing and designed to suit older aged children or even youth. I agree
with these customers because I look at these clothing items and compare them to
what items you’d see advertised by leading brands and too, those American mum’s
parading their daughters around in beauty pageants. All Target cares about is
making profit, I know that personally, and they constantly compete and keep up
with the demands that media deliver to maintain the demands of share holders
pockets. According to Rob “The media should diversify a
nation’s democracy”, his discussion paper proves interesting as he questions
whether the media is really “hearing the voices of the many or simply the few.”
It is clearly proven that it doesn’t with Target’s choice of stock to range as
they know that they won’t make as much profit if they were to stock an item of
clothing that didn’t meet the demands of the fashion industry. “Australian mass media is concentrated into the hands of
a very small number of proprietors” thus providing a lesser variety of products
available but yet keeping many civilians happy as they too want to keep up to the
demands
of fashion and to be noticed within society.
References:
Really well constructed blog post!
ReplyDeleteI love how you've incorporated your own experiences with the facts from your references.
I think it's really sad that Target aren't listening to their customers, and are only taking notice of the fashion industry. That industry is not for little girls, it isn't appropriate at all.
People ask all the time why children are growing up so fast and i think this is half the reason.
Target and other dominant brands need to listen to parents complaints!
Over all, really well constructed blog.
I especially liked the second image.. too true!
I like how you relate your own experience to this topic you have really made it simple and clear for the reader to follow. It is sad how Target is not listing to its customers concern and complains. I totally agree with you that Target only care about the profit like any other big store. But after all who are they trying to please the many voice or few voice in this society. In order for Target or other dominate brand to make profit they have to listen, whether it is now or later to meet the customers’ demands
ReplyDelete